Culture, Consumption Culture and Public Relations: North Cyprus, Telsim (Vodafone North Cyprus) Case Study Review (2025)

Consumption and teleoaffective formations: Consumer culture and commercial communications

Journal of Consumer Culture

This article considers the potential of a novel practice theoretical concept – teleoaffective formation – for the study of consumption. The concept builds on Schatzki’s social ontology of practice. Teleoaffective formations are configurations across multiple practices that enjoin those practices to common ends, ordering their affective engagements and offering general understandings through which participants make sense of the projects they pursue. This article argues that the approach affords consideration of large-scale configurations of practice and discourse and, therefore, enables re-engagement, from a practice theory perspective, with an earlier generation of concerns with consumer culture – including issues of cultural intermediation, consumption norms and the motivational structures of consumption. The distinctive features of the approach are illustrated through three successive teleoaffective formations that link the field of commercial communications (advertising, marketin...

Welch, D (2017) "Consumption and teleoaffective formations: Consumer culture and commercial communications" Journal of Consumer Culture, online ahead of print

This article considers the potential of a novel practice theoretical concept – teleoaffective formation – for the study of consumption. The concept builds on Schatzki’s social ontology of practice. Teleoaffective formations are configurations across multiple practices that enjoin those practices to common ends, ordering their affective engagements and offering general understandings through which participants make sense of the projects they pursue. This article argues that the approach affords consideration of largescale configurations of practice and discourse and, therefore, enables re-engagement, from a practice theory perspective, with an earlier generation of concerns with consumer culture – including issues of cultural intermediation, consumption norms and the motivational structures of consumption. The distinctive features of the approach are illustrated through three successive teleoaffective formations that link the field of commercial communications (advertising, marketing, public relations, etc.) with consumer culture. The first – ‘consumer sovereignty’ – originates in the 1920s and 1930s and finds its fullest expression in the mid-20th century. The second – ‘emancipatory consumerism’ – emerged in the late 1960s and came to characterise late 20th-century consumer culture. These are briefly sketched. The third, which I propose to call ‘promotional sustainable consumption’, is a nascent formation of discourse and practice relating brands, sustainability and consumption. This formation is explored in more depth. The periodisation should not be understood in terms of epochal shifts but as an ongoing, recombinatory process. The three formations represent reconfigurations between heterogeneous elements, inter alia: general understandings, teleological orientations and affective engagements. Each successive formation informs novel understandings of the consumer and provides cultural resources for transformations in consumption norms. Each also provides resources for capitalist legitimation. The article concludes with a brief discussion of some theoretical and methodological implications of the approach.

Media and Consumer Culture

Peculiarities Of Marketing Communications In Cultural Marketing

Annals of Spiru Haret University Economic Series, 2013

Consumption culture and emergence of consumer societies: influence of publicity strategies and Impending hazards

Consumer Culture. The International Encyclopedia of Strategic Communication.

Promoting Consumer Culture: An Analysis of Pakistani Electronic Media Advertisements

Global Regional Review, 2018

A Sensitive Area in Communication Studies: Country Brand

2015

The concepts of brand and branding have been an important agenda item of the organizations in recent years. Country brand has also gained importance following the export of commercial products and the increase in the revenue based on tourism. There are ongoing controversies over country brand concept. It has been found that there are a few studies on this issue in Turkish literature. Moreover, as having a political dimension, the topic of country and city brands is wide enough to work on. Country brands cannot be managed as easily as trademarks, there are many decision- makers, the area which the brand spans and people who are affected by brand management consist of different groups, there are historical prejudices and background and target people are varied. Thus, ‘country brand’ can be considered as a ‘sensitive’ area. It is substantially aimed at detecting the dimensions which constitute country brand. In this context, this paper is regarded as exploratory research. This paper ...

Jyväskylä Studies in Communication 13

2001

Analysis of content trends and brand communication platforms in Spain

Doxa, 2018

This research delves into the trends in content and communication platforms used by corporate and commercial brands in Spain, and also defines the management of current relations between brands and their consumers. This research has been carried out using the Delphi method, designing four panels made up of 15 experts in different topics related to the object of study. Results show that corporate brands place identity as an engine of the content they generate, and also claim that corporate social responsibility, reputation and corporate culture are areas capable of generating relevant content. Finally, the article emphasizes co-creation, dialogue with stakeholders and contact with opinion leaders, in order to create brand experiences and be recognized.